Petrochemical industry developing and exporting its products e.g. petroleum jelly, paraffin wax, liquid paraffin, lubricant, solvents, normal paraffin and etc. as an strategy to avoid single product economy and keep economic development can be noticeable.

In this regard, increasing Iran market share in worldwide market of petrochemical products and knowing industrial market are studied. For this purpose, it is necessary to get familiar with modern literature of marketing and market management specifically in international level.
Successful presence in world market requires the use of modern methods and strategies of both marketing and industrial marketing.
Paying attention to this issue that in global arena of petrochemical products which item of marketing (product, price, place, and promotion) is more important should be noticeable.

Non-oil products export developing is one of the necessary factors in order to develop the economic in a country and petrochemical industry is expected to play a major role in this field.

Exporting is important for petrochemicals industry from two aspects: firstly through export they are able to have new foreign exchange sources required for investment and secondly their presence in global market leads to increasing the products’ quality and approaching standards.
A bigger market of customers is one of the major factors in determining the level of production in any country and a part of this market is local market which will extend along with economic development process.

Today Iran as a country that tries to get rid of single product economy should recognize the appropriate methods for maintaining the global market of petrochemical export products such as petroleum jelly, paraffin wax, liquid paraffin, solvents, lubricant.

We here try to via relying on practical and scientific principles of international marketing such as market research, help the foreign companies to find their appropriate suppliers specifically petrochemicals in our country and make several deals with minimum cost and challenges.
We do our best to get foreign companies familiar with petrochemical products in Iran and increase its role in global market.Marketing in today competitive world is an instrument to catch the customers in order to sale the local products.

Today the focus of economic organizations’ competition is moving from local markets to international ones. This phenomenon of globalization for commercial and economic organizations has caused all the companies to be ready for an international competition.For million companies in the world, the globalization phenomenon is not just an option but also a condition to survive.With the increasing competition in global arena, marketing specifically in export field is a science which services the dynamics of economy.Experts believe an appropriate and basic marketing can easily remove the problems in distribution system for exporter and also problems in purchase process for buyer or importer.

So the key point to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you. In order to find out, you must undertake a process called Market Research.This market research is a systematic, objective collection and analysis of data about your target and OPASA Group can introduce your product in Iran and find your suppliers here and all over the world.

Market research will help investors to have a view of their idea in the market before they start and spend their time and money in any business. 

For having a useful market research you should go through 11 steps:

  • Feel the need for market research 
  • Definition of the research subject 
  • Determine research objectives
  • Determine the research format 
  • Identify sources and type of information 
  • Determine how to access information
  • Designing the type and format of information gathering 
  • Specify sample type and size
  • Gathering information 
  • Data analysis 
  • Preparing and submitting a research report 

The all above steps are not nessercerly followed by market researchers and also there is no matter of priority for each step. 

One of advantages of market research is to make you able to find different opportunities in the market and use them with success. 

Another advantage of market research is to help you to minimize the risk of your business with considering the market condition.

OPASA will collect proper information related to your business field to help you find out if there is a market for your proposed product or service.

This gathered information help you to make wise and profitable business decisions.